Summary

<aside> 📌 For this project, I worked as a UX designer tasked with redesigning Hoa Mai Preschool's website. The primary goal was to improve user engagement and drive business growth by effectively communicating the school's mission and improving user experience. My responsibilities included creating a persona for the primary user, developing the information architecture, and laying the foundation for the prototypes. The project plan included revamping the website's content, simplifying navigation, creating clear calls-to-action, and implementing user testing to ensure a seamless user experience.

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The problem

Hoa Mai's website is failing to effectively communicate its mission, quality, and story to users, which is causing three significant problems:

<aside> ⚠️ Low engagement: Users are not staying on the website long enough to fully explore Hoa Mai's services or learn about their values.

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<aside> ⚠️ Hindered growth: Without a compelling online presence, Hoa Mai is missing out on potential business opportunities and struggling to reach new audiences.

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<aside> ⚠️ Poor storytelling: The website's current narrative is not engaging or memorable, which makes it difficult for users to connect with Hoa Mai's brand on an emotional level.

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To address these issues, Hoa Mai requires a website redesign that creates a seamless user experience and effectively showcases their values and unique qualities.

The solution

I collaborated with UX researchers, a designer, and developers to develop a website that aligns with Hoa Mai's commitment to providing high-quality outcomes for families. Our goal is to increase visitor application rates by 10% within six months of launch through the following strategies.